Lotte Card Introduces New Business Cards... "Focusing on the Essence of Credit Cards"

Early Credit Card Design Homage
Expression of Commitment to Focusing on the Essence of the Credit Card Industry

[Asia Economy Reporter Ki Ha-young] Lotte Card announced on the 2nd that it has newly changed its business cards, which serve as the company's face.

The new business cards are characterized by a motif inspired by early credit cards. They embody the philosophy and spirit from when credit cards were first created in the 1950s, allowing employees to take pride as credit card company staff and confidence as card experts. They also express the commitment to focus on the essence of the credit card business and provide customers with the best products and services.

Lotte Card paid homage to the design of early credit cards, which were printed on thick paper, by applying this to the business cards. Five types of fonts that look like they were typed on a typewriter were used, and the phone number format borrowed the card number notation style from that era.

Additionally, various design elements and meanings inherent to credit cards were incorporated into the business cards. The size and corner roundness of the cards are identical to those of credit cards. The 'MEMBER SINCE' section, which indicates the customer's enrollment year, displays the employees' year of joining to strengthen a sense of belonging. The signature panel of the credit card was also applied to the business cards. Employees can sign here themselves or write phrases such as 'Thank you' or 'Stay healthy' when handing out the cards.

Another feature is that employees can choose the color of their business cards. They receive two colors of cards and can use whichever they prefer according to their taste.

A Lotte Card official said, "These business cards embody Lotte Card's commitment to being a company that provides the best service to customers as a credit card company and a company where employees can work happily and proudly."

This content was produced with the assistance of AI translation services.