Martial Arts, 'Seminar on Strategies to Expand Cosmetics Exports in Response to COVID-19' Held

[Asia Economy Reporter Hwang Yoon-joo] The Korea International Trade Association, in collaboration with the Korea Cosmetic Industry Institute, held the 'Cosmetics Export Expansion Strategy Seminar in Response to COVID-19' on the 1st at COEX, Samseong-dong.

At the seminar attended by over 200 people, experts discussed changes in the global cosmetics market due to the spread of the novel coronavirus infection (COVID-19) and explained response strategies in areas such as overseas marketing and obtaining international certifications.

Lee Min-jung, Senior Researcher at the Korea Cosmetic Industry Institute, stated, "Due to the pandemic, overseas consumers' demand for self-care and eco-friendly cosmetics is increasing," and advised, "It is necessary to strengthen contactless distribution channels in preparation for the growth of the beauty and healthcare e-commerce market."

Baek Sang-hyun, CEO of Covizon Sangsa, said, "Effective buyer search and item posting online determine the success of untact marketing," adding, "By consistently sending business proposals through various online channels such as search engines, trade mediation sites, and YouTube, you can receive responses from valid buyers."

Kim Hyo-jin, CEO of the Medical Industry Quality Management Institute, emphasized, "A precise understanding of certification systems and labeling regulations by country and region must precede full-scale export efforts," and conducted a lecture on important considerations when obtaining cosmetics certifications in regions worldwide including the United States, ASEAN, Europe, China, Russia, and South America.

This content was produced with the assistance of AI translation services.