"Only Millennials Hear It" LGU+ High-Frequency Event Records 600,000 Views

[Asia Economy Reporter Koo Chae-eun] LG Uplus announced on the 29th that its high-frequency sound utilization event "Z Mamdaero Matyeobwa (Teen Buzz)" conducted through its SNS accounts recorded over 600,000 views.

"Z Mamdaero Matyeobwa" targeted Generation Z, who freely communicate through SNS, and was held on LG Uplus's official Instagram account for a total of 17 days from May 20 to 27 and June 3 to 11. Offering differentiated fun and the iPhone SE, favored by Generation Z, as a prize, it drew high responses with over 5,000 participants.

LG Uplus will hold an additional event from the 3rd to the 13th of next month as "Z Mamdaero Matyeobwa" attracted Generation Z's attention. One iPhone SE will be provided by lottery to participating customers. Kim Hee-jin, head of LG Uplus Brand Communication Team, said, "We introduced the digital native Generation Z-targeted 'Z Mamdaero' campaign and considered unique events that Generation Z would find interesting and participate in," adding, "We will continue to present various marketing strategies that can hit the distinctive tastes of Generation Z."

LG Uplus is providing various benefits considering Generation Z's characteristics of enjoying content consumption without format restrictions along with the iPhone SE. The "LTE Direct" plan, available for subscription through the official online mall U+Shop at around 40,000 KRW per month, allows unlimited data usage, and also offers YouTube Premium 3-month free trial and Naver Webtoon cookies so that Generation Z can enjoy content such as videos and webtoons they like.

This content was produced with the assistance of AI translation services.