AXA Sonbo - Bomap Sign Business Agreement for Joint Development of Digital Insurance

AXA Insurance and Bomap signed a strategic business agreement on the 29th to target the digital insurance market. Ryu Jun-woo, CEO of Bomap (photo left), and Gilles Fromageot, CEO of AXA Insurance

[Asia Economy Reporter Oh Hyung-gil] AXA Insurance and Bomap signed a strategic business agreement on the 29th to target the digital insurance market.

The two companies will jointly develop insurance products exclusively for digital platforms and strive to expand the customer-centric digital insurance market. They also plan to provide a differentiated customer experience that allows users to access everything from insurance subscription to claims in one place.

AXA Insurance will supply innovative products tailored to the diverse needs of digital platform customers such as travel, leisure, and mobility to Bomap, while Bomap will utilize its platform network, IT technology, and data to understand customer demands and offer a simple subscription process through non-face-to-face channels.

Jill Fromageot, CEO of AXA Insurance, said, "Based on the mutual cooperation between AXA Insurance, an innovative company that prioritizes customers, and Bomap, the No.1 insurtech startup in Korea, we will continuously strive to provide a differentiated customer experience so that more customers can focus on the present without worries."

Ryu Jun-woo, CEO of Bomap, said, "The current insurance market is rapidly changing to be demand-driven in both insurance products and subscription processes through digital innovation. We will create a digitally complete insurance service focusing on consumer benefits."

This content was produced with the assistance of AI translation services.