Hera Launches 'I Glow Me Collection'
[Asia Economy Reporter Yujin Cho] Amorepacific's luxury brand Hera has newly launched three types of the Color Makeup Eye Glow Me Collection, which expresses the ever-radiant Seoulista.
To encourage active customer experiences, a popup store for the Eye Glow Me Collection has also opened at Amorepacific headquarters.
The Eye Glow Me Collection popup store, operating for one month from the 26th, is designed with the concept of 'a journey to find my light,' featuring a media art space, product trials, and a makeup zone.
In 2019, Hera collaborated with a famous visual artist who designed the font for Nike's 'Believe in Your Greatness' campaign to develop typography that conveys the collection's confident message.
The Hera Eye Glow Me Black LED Cushion is an innovative package applying LED lighting to Hera's best-selling base makeup product, the 'Black Cushion,' characterized by sparkling light effects each time the cushion is opened and closed.
Hot Picks Today
"You Might Regret Not Buying Now"... Overseas Retail Investors Stirred by News of Record-Breaking Monster Stocks' IPOs
- "Not Jealous of Winning the Lottery"... Entire Village Stunned as 200 Million Won Jackpot of Wild Ginseng Cluster Discovered at Jirisan
- Mistaken for the Flu, Left Untreated... Death Toll Surges as WHO Declares Emergency (Comprehensive)
- The Era of 1.1 Million Foreign Workers: Ministry of Culture, Sports and Tourism and Hyundai Motor Group Introduce 'Safety Korean' to Manufacturing Sites
- "How Did an Employee Who Loved Samsung End Up Like This?"... Past Video of Samsung Electronics Union Chairman Resurfaces
Hera Eye Glow Me Collection products will be available through Amorepacific's online mall, and starting next month, at Hera stores in department stores and duty-free shops nationwide, as well as through Amore counselors.
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
