30% Discount on 'Daengnyangi' Pet Food from the 1st to 10th of Every Month... Emart Launches 'Mollys Week'

[Asia Economy Reporter Seungjin Lee] Emart will sell pet food at discounted prices for 10 days starting from the 1st of every month.

Emart announced on the 28th that starting from July, it will designate the period from the 1st to the 10th of every month as 'Mollys Week' and hold a regular event where customers can get up to 30% off on all 440 items of dog and cat food at Emart and Mollys Pet Shop stores when paying with event cards during this period.

Emart plans to operate 'Mollys Week' until the end of this year, monitor customer responses, and decide on next year's operation accordingly.

Representative items include ‘Health White Paper’ dog food at a 30% discount priced between 13,930 KRW and 39,410 KRW, ‘ANF’ dog food at a 30% discount priced between 9,450 KRW and 37,800 KRW, and ‘Mollys Cat Food 15kg’ at a 30% discount priced at 26,180 KRW.

For 10 days following 'Mollys Week', pet snacks and supplies will also be available at additional discounts.

From the 11th to the 20th of every month, Emart offers a 5,000 KRW discount on purchases of 25,000 KRW or more on pet snacks and supplies (excluding services and aqua products), except for food.

Especially this year, Emart has significantly strengthened its selection of pet food within pet stores by expanding organic and premium foods that were previously only sold at Mollys Pet Shop, thereby broadening customer choices.

Accordingly, in the first half of this year, Emart introduced many premium food brands such as ‘Natural Balance’, ‘ZiwiPeak’, and ‘The Real’, which were not previously sold, and expanded the number of pet food brands from about 20 to up to 35 to target the diversified customer demand.

The reason Emart prepared 'Mollys Week' is to encourage continuous customer visits by regularly offering discounts on pet food in line with the monthly pet food purchase cycle.

As the ‘Petfam’ (people who consider pets as family) rapidly increases, reaching about one-quarter of households in Korea, Emart has launched exclusive promotions just for them.

As part of this, Emart launched the exclusive membership 'Daengnyangi Club' for ‘Jipsa’ (pet owners) last October. ‘Daengnyangi Club’ has gained great customer response, surpassing 30,000 members to date.

Jung Minju, Emart Mollys BM, said, "We prepared the regular discount event 'Mollys Week' to capture the continuously growing 'Petfam' market," adding, "Emart will continue to introduce various marketing efforts for customer benefits such as ‘Daengnyangi Club’ and ‘Mollys Week’."

This content was produced with the assistance of AI translation services.