"Healthcare Content Development" KT and Samsung Seoul Hospital Join Hands

[Asia Economy Reporter Koo Chae-eun] KT announced on the 28th that it will jointly research, develop, and commercialize an immersive media MR solution for brain and cognitive ability development and dementia prevention with Samsung Seoul Hospital.

According to the agreement, KT and Samsung Seoul Hospital will jointly develop an MR solution for cognitive ability, brain development, and dementia prevention, continuously conduct joint research, and collaborate on planning new content. MR (Mixed Reality) is a technology that combines virtual information with real space to create a mixed reality experience, allowing users to experience a virtual environment without wearing separate devices such as VR head-mounted displays (HMD) or AR glasses. Since 2018, KT has developed and showcased the ‘MR Sports Solution,’ which combines MR technology with sports, and in May of this year, launched ‘KT Real Cube,’ a solution combining education and healthcare content, to promote B2B business.

KT Real Cube is an MR solution that builds responsive technology and motion recognition sensors in real spaces, enabling simultaneous development of brain functions such as concentration, arithmetic ability, and problem-solving skills, as well as physical development including agility, endurance, and muscle strength. The more than 20 diverse contents provided by KT Real Cube are designed to achieve balanced effects such as physical ability enhancement, brain improvement, and emotional stability through movement.

Users are also provided with personal measurement indicators to understand their development status and the solution’s effectiveness. To enhance the expertise and reliability of these indicators, KT collaborates with Samsung Seoul Hospital’s Brain Neuro Center and Dementia Research Center to verify data and conduct research on brain and cognitive development effects, while also utilizing basic physical fitness measurement indicators from specialized physical ability measurement institutions.

Kim Hoon-bae, Executive Vice President and Head of KT’s Customer Business Division, stated, “By combining KT’s immersive media technology with Samsung Seoul Hospital’s medical capabilities, we will be able to present more innovative medical and healthcare services,” adding, “We will continue to expand the immersive media field in various sectors and contribute to improving the quality of life for the public.”

This content was produced with the assistance of AI translation services.