KOTRA Holds Meeting with Shipbuilding and Marine Equipment Companies... "Industry-Specific Customized Support"

Expert Industry Trends and Export Marketing Services

KOTRA held the 'Shipbuilding and Marine Equipment Small and Medium Enterprise Meeting' in Busan on the 26th. Kwon Pyung-oh, President of KOTRA (third from the right), is speaking at the meeting. (Photo by KOTRA)

[Asia Economy Reporter Kim Ji-hee] KOTRA held a 'Shipbuilding and Marine Equipment Small and Medium-sized Enterprises (SMEs) and Mid-sized Companies Meeting' in Busan on the 26th, the organization announced on the 28th. Ten companies from the Busan and Gyeongnam regions that use KOTRA services attended the meeting.

KOTRA listened to the voices of companies facing difficulties in developing export channels and procuring parts and raw materials, and provided information on various projects. Through services such as industry-specific online product halls, KOTRA helps SMEs and mid-sized companies discover buyers in new ways.

Recently, KOTRA developed the 'Industry Coordinator' project to establish a customized support system by industry.

The Industry Coordinator service involves experts with overseas trade office experience and field expertise directly providing export marketing tailored to industry trends and product characteristics. The service covers the entire process from market research to buyer discovery and overseas market entry. KOTRA Industry Coordinators serve not only the shipbuilding sector but also 19 industries including digital trade, consumer goods, and smart farms.

Kwon Pyung-oh, President of KOTRA, stated, "Although the shipbuilding sector is facing global difficulties, demand for eco-friendly and high-efficiency ships is expected to increase due to strengthened environmental regulations," adding, "We will expand customized projects by industry and customer to help SMEs and mid-sized companies find breakthroughs in overseas markets."

This content was produced with the assistance of AI translation services.