'Fashion and Beauty Industry Collaboration Boom Targeting MZ Generation'

[Asia Economy Reporter Yujin Cho] The fashion and beauty industries are continuously launching collaboration products to target the 'MZ Generation (Millennials + Generation Z).' They are focusing on brand collaborations by paying attention to the consumption trends of the MZ generation, who seek fun through consumption and pursue unique experiences.

Global lifestyle specialist company Greeti is introducing a collaboration underwear product line between ‘Kiss Republic’ and ‘Kakao Friends’ for the 10-20 age group.

This was developed as a strategic product through the ‘Online Sales Activation Business Agreement (JBP)’ with 11st, and the newly launched products will be exclusively available on 11st. Kiss Republic is Greeti’s in-house brand targeting young consumers in their teens and twenties, offering trendy and casual daily underwear designs.

The collaboration underwear launched by Greeti and 11st includes a total of 33 types of men’s and women’s underwear featuring well-known ‘national characters’ such as ‘Ryan,’ ‘Apeach,’ and ‘Neo.’ To celebrate the launch, the products are being sold at discounts of up to 81%.

The collaboration underwear sold through 11st mainly consists of new items that provide optimal comfort in the style of Greeti’s bestseller underwear, the Gamtan Bra, which recorded annual sales of 12 billion KRW last year. The lineup includes various innerwear products suitable for daily wear and sports activities, such as sports bras, camisoles, and shorts.

All products come with free shipping benefits for customers, and during the event period until the 28th, buyers can also enjoy purchase benefits such as a 20% discount coupon on 11st and an 11% discount with T Membership.

LF, a lifestyle culture company, released a product in collaboration with the jelly brand ‘Haribo,’ which is celebrating its 100th anniversary this year. This collaboration collection features a ‘joyful vacation’ concept, harmoniously blending the sporty sensibility of Jill Stuart Sports with the cute charm of Haribo.

For this collaboration, Jill Stuart Sports utilized Haribo’s jelly shapes, fonts, and packaging in witty logo designs and unique patterns and prints, applying Haribo’s signature vibrant colors to the products to emphasize a youthful vibe. The collaboration line includes a variety of items ranging from clothing to accessories such as T-shirts, hats, socks, sandals, and slippers.

School uniform specialist brand School Looks signed a partnership with Walt Disney Company Korea, the first in the school uniform industry, to collaborate on a brand partnership and launched ‘Disney Collaboration Stationery Sets 3 types.’

The three stationery sets introduced this time consist of practical items such as ▲ desk mats (3 types), ▲ index spring notebooks (3 types), and ▲ L holders (4 types), featuring designs that utilize popular Disney characters and content such as Mickey Mouse, Winnie the Pooh, Avengers, and Toy Story.

Beauty brand Etude’s ‘Disney Awesome Party Collection’ is a makeup collection capturing the charm of adorable Disney characters, characterized by cute packaging and new formulations.

The main product, ‘Jelly Mousse Tint,’ features a roly-poly-shaped container design that gives a lively impression as if the characters are moving, stimulating collectors’ desires. The ‘Jellyful Blur Balm’ consists of four types of cushions and three types of makeup bases, formulated as a mesh-type balm with a cool jelly texture that applies moistly yet finishes with a matte touch.

The ‘Lovely Cookie Blusher’ is a soft powder blusher. Additionally, the newly released ‘Zero Pore Drying Powder’ is a no-sebum powder that cares without caking. Also, a ‘3-in-1 Face Brush’ that can be used for blusher, powder, and bronzer, along with a soft and fluffy character ‘Cushion Puff,’ will be released together.

This content was produced with the assistance of AI translation services.