TIRTIR Customized Sun Care 'Off The Sun' and Hince Open at Lotte Department Store Myeongdong

'OFF THE SUN' line, Hins Lotte Department Store Myeongdong. Photo by TIRTIR, Hins

[Culture & Life Reporter Eunji Kim] Healthy life beauty brand TIRTIR has introduced two new products in the 'OFF THE SUN' line. Mood narrative makeup brand hince has opened a store at Lotte Department Store Myeongdong Main Branch.

Tap on your skin, Cooling!

'OFF THE SUN' line. Photo by TirTir

The two new sun care products from TIRTIR are △'OFF THE SUN Ice Cushion' △'OFF THE SUN Cica Barrier Cream'. These items provide not only UV protection but also cooling and soothing effects.

The 'OFF THE SUN Ice Cushion' is an ice sun cushion that delivers a fresh sensation the more you tap it on heated skin. The 'OFF THE SUN Cica Barrier Cream' is a soothing sun cream that helps with calming and barrier care while providing sun protection. It has a moist texture that finishes with a matte and refreshing feel.

To celebrate the launch of the 'OFF THE SUN line' new products, TIRTIR is holding a sun care product sale event with up to 30% discount on its official mall from the 26th to the 28th.

Meet hince in Myeongdong

Hince Lotte Department Store Main Branch. Photo by Hince

hince’s store at Lotte Department Store Main Branch is filled with hince’s unique mood that is soft yet dense. The atmosphere is like a direct transfer of the hince Atelier Seongsu store, allowing consumers to fully experience a sophisticated and stylish sensibility.

Additionally, spaces such as a curated display where you can find the entire hince collection including the newly launched 'All About Attitude Collection' and a private atelier test bar have been prepared.

A hince representative said, "Myeongdong is a location with easy geographical accessibility, and through opening at Lotte Department Store Myeongdong Main Branch, we will get closer to consumers so that domestic and international customers can more easily experience hince products."

This content was produced with the assistance of AI translation services.