Gyeongnam Province Holds 'Gyeongnam MICE and Tourism Industry Development Forum'

Gyeongnam Province announced on the 26th that it held the 'Gyeongnam MICE & Tourism Industry Development Forum' at the Changwon Convention Center from the 25th to the 27th. (Photo by Gyeongnam Province)

[Asia Economy Yeongnam Reporting Headquarters Reporter Hwang Choi Hyun-joo] Gyeongnam Province announced on the 26th that the Gyeongnam MICE & Tourism Forum held the ‘Gyeongnam MICE & Tourism Industry Development Forum’ to overcome the crisis situation of the MICE and tourism industries in the Gyeongnam region, which has worsened due to the novel coronavirus infection (COVID-19).

The forum is being held from the 25th to the 27th under the theme of ‘Overcoming the COVID-19 Crisis and Responding to the Post-COVID Era’ at the special stage of the Gyeongnam Tourism Expo inside the Changwon Convention Center.

First, Professor Son Jeong-mi of Hallym International University gave a keynote lecture titled ‘MICE Industry in the Post-COVID Era,’ presenting five response strategies for the domestic and international MICE industries during the post-COVID period and the period coexisting with COVID-19.

Additionally, Kim Jin-hwal, CEO of the Gyeongsangnam-do Tourism Foundation, delivered a lecture titled ‘The Present and Future of Gyeongnam’s Tourism Industry,’ proposing various future activation plans for Gyeongnam tourism utilizing local characteristics and addressing current issues faced by the regional tourism industry.

In the subsequent expert discussion, Kim Tae-young, Director of Research Planning and Coordination at the Gyeongnam Research Institute, served as the moderator, and Kwon Byung-jeon, Head of the Korea Tourism Organization’s Gyeongnam Branch, led the session on ‘Government Support Policy Directions and Revitalization Strategies.’

Furthermore, Yoon Sung-mi, a member of the Gyeongnam Provincial Council, emphasized the continuous need to strengthen public-private cooperation systems for creating a sustainable MICE ecosystem and to discover projects related to fostering and supporting MICE companies.

Gyeongnam Province hopes that this MICE & Tourism Forum will be a valuable opportunity to draw a blueprint to cope with the current crisis threatening the survival of the MICE and tourism industries.

This content was produced with the assistance of AI translation services.