Shinsegae Food Launches Microwave-Friendly Steamed Dumplings 'Rest Area Kimchi Mandu'

[Asia Economy Reporter Choi Saeng-hye] Shinsegae Food announced on the 26th that it has launched ‘Rest Area Kimchi Mandu,’ which can be conveniently enjoyed using a microwave.

Shinsegae Food focused on the increasing number of consumers cooking mandu using microwaves, which have gained popularity as convenient cooking appliances due to the rise of single-person households and the popularization of ready-to-eat meals. Additionally, they noted consumer behavior favoring cost-effective products amid the economic downturn caused by the recent spread of COVID-19, which has made consumers hesitant to spend.

Shinsegae Food introduced a large-capacity product, Rest Area Kimchi Mandu, consisting of 8 packs of microwaveable steamed mandu, each containing 6 pieces per serving, priced at 7,980 KRW, targeting consumers seeking value for money. Considering that similar microwaveable steamed mandu products of comparable quantity are sold at convenience stores for about 3,000 KRW per serving, Rest Area Kimchi Mandu offers a reasonable price of less than 1,000 KRW per serving.

Rest Area Kimchi Mandu is a steamed mandu specialized for microwave cooking. To deliver the best taste, the thin mandu skin is made by blending flour and starch in an appropriate ratio, and filled with fresh ingredients such as spicy kimchi, pork, tofu, dried radish greens, chives, glass noodles, and green onions, providing a rich texture and umami flavor simultaneously.

After slightly tearing open the bag, place it in the microwave and heat for 2 to 2 minutes and 30 seconds to enjoy steamed mandu as if freshly steamed in a steamer. For air fryer cooking, preheat the air fryer to 170-180°C, place the product inside, and cook for 7 to 8 minutes.

It is sold nationwide at Emart Traders, priced at 7,980 KRW (168g, 6 pieces x 8 packs).

This content was produced with the assistance of AI translation services.