Gwangyang Bay Area Free Economic Zone Authority Holds Public Relations Policy Advisory Committee Meeting

Playing a Key Role as a Guide in Investment Attraction Promotion Policies

[Asia Economy Honam Reporting Headquarters Reporter Lee Hyung-kwon] The Gwangyang Bay Area Free Economic Zone Authority (hereinafter ‘Gwangyang Economic Authority’) announced on the 25th that it held the ‘2020 First Half Public Relations Policy Advisory Committee’ at the Gwangyang Economic Authority Situation Room.

At the meeting, public relations experts from various fields including resident companies, academia, media, and local residents attended to discuss investment attraction public relations activities for the first half of this year and proposed several innovative public relations plans.

In particular, they ordered various customer-centered content suitable for the characteristics of online media to be produced, integrated with the website, and strengthened the functions of online marketing, among other sales marketing measures.

At this advisory committee, the members evaluated that online media and SNS investment attraction promotions, implemented as part of non-face-to-face marketing due to COVID-19, not only increase the awareness of the Gwangyang Bay Area Free Economic Zone but also efficiently promote its comparative investment advantages.

Kim Hak-song, Head of Investment Attraction Division 1, said, “This is a time when win-win cooperation among local residents, companies, and related organizations is necessary due to COVID-19, and the roles and advice of the committee members are more urgent than ever for the development of Gwangyang Bay.” He added, “We ask for continuous innovative ideas and generous advice to ensure effective investment attraction.”

This content was produced with the assistance of AI translation services.