DIA TV Launches 'Big Mama Lee Hye-jung' Channel

Photo by CJ ENM

[Asia Economy Reporter Kim Heung-soon] CJ ENM's one-person creator support project, DIA TV, announced on the 25th that it has launched the 'Big Mama Lee Hye-jung' channel and is strengthening partnerships with celebrities.

The newly recruited and co-produced Big Mama Lee Hye-jung channel will feature a 'happiness' concept, presenting diverse content such as ▲easy recipes ▲vlogs ▲YouTube challenges each time.

Since January, DIA TV has been supporting the operation of YouTube channels and co-producing content to help celebrities and other famous figures grow as YouTube creators and secure digital content intellectual property (IP). Currently supporting six celebrity YouTube channels, the plan is to expand the number of supported and co-produced channels to more than 10 by the end of this year.

Hwang Sang-jun, head of the Creator Business Team at CJ ENM DIA TV, said, "There is an increasing number of cases where celebrities use YouTube channels to showcase charms they have not revealed before or to expand two-way communication with fans. DIA TV is collaborating as a partner in channel launches and content co-production."

This content was produced with the assistance of AI translation services.