'Cloud Clear Zero' Package Gets a New Look

[Asia Economy Reporter Choi Saeng-hye] Lotte Chilsung Beverage announced on the 25th that it will revamp the package design of ‘Cloud Clear Zero’ and work to boost the non-alcoholic beverage market.

Launched in 2017 and redesigned after three years, Cloud Clear Zero is a non-alcoholic beverage made using a ‘non-fermentation manufacturing method,’ containing 0.00% alcohol, 0g sugar, and only 30 kcal, making it a low-calorie product.

Lotte Chilsung Beverage focused on recent drinking trend changes where consumers prefer to drink lightly or without getting intoxicated, stricter penalties for drunk driving, and the increasing consumer demand to enjoy the bitter flavor of beer without hangovers as a substitute for carbonated drinks. To enhance the brand image, they decided to renew the package design.

The renewed Cloud Clear Zero features a gold ring symbolizing zero in the center, with 0.00% emphasized in red color to express that it is a completely alcohol-free beverage. To appeal to calorie-conscious customers, the product highlights its 30 kcal low-calorie content, and the white background evokes the image of rich foam and a clean taste.

Before the package renewal, Lotte Chilsung Beverage expanded sales channels not only through offline channels such as convenience stores but also through its direct online mall ‘Chilsung Mall’ and various online shopping malls, aiming to broaden the base of the non-alcoholic beverage market and increase sales. In fact, Cloud Clear Zero’s sales grew by about 2% year-on-year last year, but cumulative sales until the end of May this year increased by approximately 60% compared to the previous year, showing a clear growth trend.

Cloud Clear Zero applies a non-fermentation manufacturing method that skips the fermentation stage in the beer brewing process where yeast consumes sugars in the wort to produce alcohol. It is a non-alcoholic beverage that blends concentrated malt extract filtered multiple times with 100% European hops in an optimal ratio to capture the unique flavor of beer.

This content was produced with the assistance of AI translation services.