Lotte Mart Sells Three Types of Australian Lamb

Lotte Mart Increases Air Direct Shipment for Growing Lamb Demand
Produced Only from Lambs Under 12 Months Old

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[Asia Economy Reporter Lim Hye-seon] Lotte Mart announced on the 25th that it will sell three types of 'Australian lamb.'

Generally, lamb under 12 months old is called LAMB, and lamb over 12 months old is called Mutton. Lotte Mart has carefully selected only LAMB, which has tender and soft meat, to produce its products.

The lamb products being sold this time include three types: 'Shoulder Rack,' which is a preferred lamb rib cut; 'Neck,' recommended for lamb beginners due to its taste and texture similar to beef; and 'Convenient Thick Lamb Skewers,' which can be easily enjoyed at home. The prices for Shoulder Rack (300g) and Neck (300g) are both 16,000 KRW each. The Convenient Thick Lamb Skewers (210g) are priced at 7,900 KRW.

Lotte Mart explained, "To maximize the unique aroma and juiciness of lamb, we import lamb via air freight," adding, "Air freight generally reduces the transportation time by about three weeks compared to shipping by sea."

Lotte Mart is holding this lamb event because the recent changes in food culture trends and increased demand for unique products have boosted the popularity of lamb. According to the Korea International Trade Association, the volume of lamb imports in 2019 increased about threefold compared to five years ago. Among the total lamb imports, 94% are Australian.

Lotte Mart's lamb sales have also been increasing every year. Sales increased by 24.8% and 212.7% in 2018 and 2019 respectively compared to the previous year. In 2020 (from January 1 to June 23), it recorded a high growth rate of 314.5%.

Moon Seong-mo, Livestock Product Planner, said, "The demand for lamb in the market is continuously increasing," and added, "We plan to introduce more lamb product varieties such as French rack and stew."

This content was produced with the assistance of AI translation services.