Emart24 Hosts Large-Scale Wine and Beer Discount Event

[Asia Economy Reporter Seungjin Lee] Emart24 is holding a large-scale discount event on wine and beer.

Emart24 announced on the 24th that it will sell seven types of wine at a uniform price of 5,000 won and offer a discount on the wine "Summer Party Package."

For this event, Emart24 prepared seven types of wine suitable for the summer season (33,200 bottles) and one type of Summer Party Package (a set of 2 bottles, 1,500 sets). Customers can enjoy the seven types of wine at a price of 5,000 won, which is more than 50% off, and purchase the Summer Party Package at 16,900 won, a 50% discounted price.

The reason Emart24 is conducting such a dramatic wine discount event is that the hot summer season is the off-season for wine. Generally, wine records the highest sales in December and November, when there are many parties such as year-end gatherings, while sales are lowest from June to August, when people look for cool drinks due to the heat.

In fact, when Emart24 checked the wine sales index per store in 2018, December and November showed the highest indices at 166 and 111 respectively, while June to August recorded the lowest at 70 to 80. The sales index is set to 100 as the average annual sales, and a value above 100 indicates months with higher sales.

In line with the peak beer season, a beer discount event will also be held.

Emart24 plans to hold a large-scale discount event for customers seeking refreshing beer in July and August, the months with the highest beer sales of the year, offering four cans for 9,000 won when paying with affiliated cards. Additionally, until the end of June, it will provide discount benefits such as four cans for 10,000 won and five cans for 10,000 won on over 100 types of beer, which is more than a 40% increase compared to the same month last year.

Son Areum, Emart24’s wine buyer, said, “From June to August, when wine purchases decrease due to high temperatures and beer purchases peak, we have prepared various events to satisfy customers looking for both wine and beer. We expect that this large-scale event will help increase sales at franchise stores by attracting customers to visit Emart24.”

This content was produced with the assistance of AI translation services.