Hyundai Motor Company Launches Smile Donation Campaign at Hyundai Motorstudio

[Asia Economy Reporter Suyeon Woo] Hyundai Motor Company is launching a customer participation social contribution campaign to uplift the socially stagnant atmosphere caused by the novel coronavirus infection (COVID-19).

Hyundai Motor announced on the 23rd that it will run the "Smile Studio Donation Campaign with Hyundai Motorstudio" through two locations, Hyundai Motorstudio Seoul and Hyundai Motorstudio Goyang, as well as SNS channels, until the 19th of next month. This campaign collects donations by having participants upload photos of themselves smiling, which will be used as funds to overcome the COVID-19 crisis.

Hyundai Motor explained that the campaign was prepared to help customers regain their smiles in daily life, which has been dampened by social distancing. Donations are raised by measuring participants' "smile index (smile points)" and at the same time, witty gifts are provided to participants.

In particular, Hyundai Motor is paying close attention to safety by disinfecting and ventilating the studio interior every two hours and as needed during the Motorstudio campaign operations. To minimize contact between people, all necessary activities for operation will be carried out by dedicated on-site staff with thorough quarantine measures in place.

On the first floor of Hyundai Motorstudio Goyang, a Smile Studio using a large truck, the Xcient, will be installed to provide customers with a unique visual experience. Photos taken at the Smile Studio are converted into pose points and smile points based on five measurement criteria: number of participants, time taken, pose difficulty, pose accuracy, and smile level. The accumulated smile points will be converted into donation funds called the "Smile Fun:D" and donated to help overcome the COVID-19 crisis.

Hyundai Motor will instantly print the photos taken and gift them, and among participants, those with high smile points will be entered into a draw to receive witty concept smile goods such as "Laughter is the Panacea (toothpaste)," "Let's Smile (picnic blanket)," "Smile (ruler)," and "What Makes You Smile (money gun)." Online, through Hyundai Motorstudio's official Facebook and Instagram, cheerful content will be continuously released, and customer responses such as comments and likes will be converted into donations in a simultaneous event.

A Hyundai Motor official said, "We planned this campaign to provide an opportunity for people who are struggling and exhausted due to COVID-19 to regain their smiles even for a moment and to help others through the power of laughter."

This content was produced with the assistance of AI translation services.