Ssangyong Motor Joins 'Social Distancing Campaign' Using Corporate Logo

[Asia Economy Reporter Suyeon Woo] SsangYong Motor announced on the 23rd that it will actively participate in a social distancing campaign using the company logo amid the ongoing spread of the novel coronavirus (COVID-19) in the metropolitan area.

On the same day, SsangYong Motor released a promotional video encouraging social distancing through social networking services (SNS) such as YouTube, Facebook, and Instagram.

The campaign video, with the slogan "Distant But Together," shows the SsangYong Motor corporate logo, the three circles, coming together and then separating. Through this, it conveys the message of "uniting hearts to stand with the people while leading social distancing efforts to make life happier and safer."

In particular, each circle represents one of three meanings: the employees' wish for the normalization of company management, customers' hope for a happy SUV life, and support for South Korea's wise overcoming of the COVID-19 crisis. This symbolizes the determination to overcome both the COVID-19 pandemic and management challenges.

Since March, SsangYong Motor has designated over 300 dealerships nationwide as "quarantine safe zones," conducting daily disinfection, requiring all employees to wear masks, and providing hand sanitizers and antibacterial wet wipes to ensure the safety of employees and visitors.

Additionally, to strengthen vehicle disinfection for customers, from March 23 for two weeks, SsangYong Motor held the "Customer Love Safety Clinic" at 46 service centers nationwide. Since April, every Wednesday, the company has been conducting the "Respect Street Cheer Campaign," shouting the slogan "Overcome COVID-19, Stay Strong Korea" to deliver messages of hope.

In line with the non-face-to-face purchasing trend, SsangYong Motor has diversified sales channels through online commerce platforms such as 11st and CJ O Shopping, as well as home shopping, and has strengthened online quotation and purchase consultation channels to actively respond to the sales downturn caused by the prolonged COVID-19 situation.

Despite internal and external difficulties, SsangYong Motor was the first among domestic automakers to conclude the 2020 wage freeze and collective bargaining in April, continuing its tradition of 11 consecutive years of labor-management agreements without disputes. In the second half of this year, the company plans to secure future competitiveness by re-launching the Tivoli Air, releasing the facelifted G4 Rexton model, and launching the country's first compact mid-size sports utility vehicle (SUV) electric car, thereby laying the foundation for sustainable growth.

This content was produced with the assistance of AI translation services.