Self-Activation via Kiosk... LG Uplus Creates 'Untact Store'

Untact Store and New Experiential Store Open in Jongno in October
USIM Unmanned Sales at Kiosk, Plan Changes and Bill Inquiry Available

LG Uplus is introducing 'untact' stores where customers can check and pay bills through kiosks. By inserting a credit card into the kiosk, selecting the desired plan, and asking questions to a chatbot, customers will be able to perform 'self-activation' without staff assistance.

On the 23rd, LG Uplus announced that in response to the non-face-to-face consumption trend driven by the COVID-19 pandemic, it will open an ‘untact store’ and a ‘new experiential store’ (hereinafter experiential store) in Jongno-gu, Seoul, in October.

The untact store will promote unmanned services and introduce kiosks that enable self-activation. By September, they plan to develop kiosks equipped with USIM unmanned sales, self customer service (CS), and customer experience management functions. Simple tasks such as bill inquiry, payment, and plan changes will be handled directly by customers through the kiosks, while questions about devices or telecommunication services will be addressed via artificial intelligence (AI) chatbots or video consultations.

Additionally, there will be corners where customers can experience devices and telecommunication products and services. To provide seamless customer experiences both online and offline, omnichannel (O2O) services will also be offered.

The newly launched 'experiential store' will provide experience services tailored to customer characteristics based on big data analysis of commercial districts. An 'untact experience zone' will be installed to enable specialized experiences in the store. Previously, LG Uplus introduced a pet care specialty store in the Bundang area of Gyeonggi-do, where there are many pet-owning households, based on big data analysis.

LG Uplus stated, "By analyzing the purchase and experience processes of customers visiting untact stores, we will expand non-face-to-face and unmanned customer experiences to general stores as well."

This content was produced with the assistance of AI translation services.