Homeplus Signature Canned Coffee 2 Types Surpass 250,000 Units Sold in Just 2 Weeks After Launch

[Asia Economy Reporter Lim Hye-seon] Homeplus announced on the 22nd that sales of the two types of Signature canned coffee launched on the 8th have exceeded 250,000 units. This sales volume was recorded in less than half a month since the launch, averaging about 18,000 units sold per day.

Homeplus stated, "The two types of Signature canned coffee took the first and second places in sales within the canned coffee category, surpassing NB products immediately after launch," adding, "During this period, the overall sales share within the canned coffee category reached 28%."

This product uses premium Brazilian Arabica beans and is brewed using the drip method, characterized by excellent taste, aroma, and a clean flavor. In particular, the 'Cafe Latte' uses domestically produced milk to enhance its smooth taste. Additionally, it is made with an NB (New Bottle) can that allows the lid to be easily opened and closed, making it convenient to carry in cars or trains during travel. Due to this, the company expects demand to increase further ahead of the vacation season when canned coffee consumption surges. The capacity is 390ml, which is 1.4 to 2.2 times larger than typical canned coffee (175ml to 275ml), while the price is set at 1,000 won, about half the price of products with the same volume, enhancing cost-effectiveness.

The two types of Homeplus Signature canned coffee can be purchased at 140 Homeplus stores nationwide and through Homeplus online, with plans to expand sales channels to Homeplus Express stores in the future.

This content was produced with the assistance of AI translation services.