Lotte Confectionery Quaker Collaborates with Baek Jong-won to Develop 'Oatmeal Recipes' Together

[Asia Economy Reporter Choi Sunghye] Lotte Confectionery announced on the 22nd that it has developed the ‘Baek Jong-won Oatmeal Recipe’ in collaboration with culinary researcher Baek Jong-won and launched two types of ‘Quaker Instant Oatmeal Cups’ applying this recipe.

The Quaker Instant Oatmeal Cups are products jointly developed by Lotte Confectionery and Baek, a culinary researcher and the ‘icon of home-cooked meals,’ aiming for ‘Korean-style oatmeal.’ For this recipe development, Lotte Confectionery and Baek put great effort into making oatmeal a hearty meal suitable for Korean tastes, as emphasized by the main advertising copy, ‘Oatmeal is rice.’

The Quaker Instant Oatmeal Cups come in two varieties: ‘Roasted Nurungji Oatmeal’ and ‘Roasted Gim Oatmeal.’ The Roasted Nurungji Oatmeal adds the flavor of nurungji (scorched rice crust) to traditional oatmeal, allowing domestic consumers unfamiliar with oatmeal to enjoy it naturally. The Roasted Gim Oatmeal is a product topped with vegetables such as carrot and green onion and savory roasted seaweed flakes on mild oatmeal, making it enjoyable without getting tired of the taste. These products come in cup containers with a spoon included, so by just adding hot water, they can be easily and warmly consumed anywhere within 2 minutes.

Meanwhile, ‘Quaker’ is the world’s number one oatmeal specialty brand, and Lotte Confectionery first imported the raw materials in 2018 and produces and sells them domestically. Recently, ‘Quaker’ has expanded its sales channels online and has gained high popularity, with sales increasing more than threefold compared to last year by May of this year.

Accordingly, Lotte Confectionery appointed Baek as the model for Quaker earlier this month and released an advertisement featuring singer Park Jaebum through online channels such as YouTube. Baek donated his entire modeling fee along with Park Jaebum to ‘Community Chest of Korea’ as a fund to overcome COVID-19. Lotte Confectionery plans to continuously introduce new products made with the jointly developed recipe with Baek and carry out various marketing activities.

This content was produced with the assistance of AI translation services.