Dongwon F&B Launches Inner Beauty Health Functional Food Brand 'Butic' for Women Aged 30-50

[Asia Economy Reporter Choi Saeng-hye] Dongwon F&B announced on the 22nd that it has launched the inner beauty health functional food brand ‘Butic’ for women in their 30s to 50s and released four new products.

Butic is a health functional food brand launched targeting female consumers who are highly interested in ‘inner beauty.’ Inner beauty refers to the recent consumer trend of caring not only for outward appearance but also for the body’s interior.

Dongwon F&B planned the Butic brand based on the operational know-how of the comprehensive health functional food brand GNC. Utilizing customer big data, they selected the demand for inner beauty to set the product concept and created it in a drinkable ampoule form for convenient and neat consumption anytime and anywhere.

Butic consists of four products containing various functionalities centered on natural ingredients, allowing consumers to choose according to their needs. These include collagen products ‘Butic Inner Collagen’ and ‘Butic Mega Collagen,’ which can help with skin moisture and elasticity maintenance, as well as dietary fiber products ‘Butic Inner Slimming’ and ‘Butic Inner Toktok,’ which can aid in body fat reduction and bowel movement.

A Dongwon F&B representative said, “As interest in inner beauty has recently increased mainly among female consumers, these products were launched to get closer to consumers,” adding, “We plan to introduce various inner beauty products in the future.”

The prices of the five Butic products are as follows: ▲Butic Inner Collagen 20ml 14 bottles, 65,000 KRW ▲Butic Mega Collagen 20ml 14 bottles, 55,000 KRW ▲Butic Inner Toktok 50ml 7 bottles, 39,000 KRW ▲Butic Inner Slimming 5g 42 packets, 89,000 KRW. They can be purchased at GNC offline stores nationwide, Dongwon Mall, and online at Naver Smart Store (Krill Cheonha G), among others.

This content was produced with the assistance of AI translation services.