Emart24 Launches Trial Sale of Two Types of Ice Cup Subscription Passes

[Asia Economy Reporter Cha Min-young] Emart24 announced on the 22nd that it will pilot the sale of ice cup subscription passes for the first time in the convenience store industry.

Starting at 9 a.m. on the 23rd of this month, Emart24 will sell two types of Ifresso ice cup subscription passes?7-day and 14-day passes?each limited to 100 units, through the Emart24 mobile application. The price per ice cup is 600 won, with the 7-day pass available at a 30% discount from the regular price for 2,940 won, and the 14-day pass at a 50% discount for 4,200 won.

Emart24 selected ice cups as a subscription service product because it is a representative item with explosive sales growth during the summer season. In fact, last year’s summer season (May to September) showed ice cups as the best-selling product among all items. Customer demand is very high, with 80% of the annual sales occurring during the summer season.

Sales of ice cups are also on the rise. An analysis of ice cup sales from January 1 to June 18 this year by Emart24 revealed an 83.9% increase compared to the same period last year. Especially due to the early arrival of the heatwave, ice cup sales from June 1 to 18 this year increased by 76.7% compared to the same period last month.

In addition to ice cups, Emart24 is piloting subscription services for its own private label (PL) products such as refrigerated coffee and snacks. On the Emart24 mobile app, customers can purchase subscription passes (7-day/14-day) for new products released earlier this month, including Dalgona Latte, Min-saeng Pouch Americano (2 types), and Min-saeng Potato Chips (45g), at prices 30-50% lower than the regular price.

The two subscription passes can be used once per day from the date of purchase for 1 to 2 weeks, and customers need only present the barcode of the subscription pass for the day when purchasing the product.

Lee Dong-ho, head of Emart24’s Strategic Marketing Team, said, “Ice cups have a high cross-purchase rate with various products such as pouch drinks, bottled water, carbonated beverages, and canned beer,” adding, “We plan to decide on the official launch after piloting the subscription passes for a certain period.”

This content was produced with the assistance of AI translation services.