Fila Unveils Unique Summer Goods That Spark Collectors' Desire

[Asia Economy Reporter Yujin Cho] Global sports brand Fila announced on the 19th that it has launched ‘Summer Goods’ for brand fans this summer.

Fila’s Summer Goods were prepared as part of Fila’s ‘Creative Driving’ campaign, which continues special communication with customers through unique brand goods production and other distinctive communication content. Not only Fila but also its family brand Fila Kids participated, collaborating with cosmetic brands ‘Your Brand’ and ‘Eloel’ to produce sunblocks for adults and kids respectively.

First, Fila’s ‘Ready to Roll Sun Powder (SPF45/PA+++)’ is a powder-type sunblock that blocks ultraviolet and infrared rays and includes sebum control functionality. The container, integrated with a puff and equipped with a mirror, is highly portable, allowing easy application anytime and anywhere. The white container engraved with the Fila linear logo strongly conveys the Fila goods vibe, making it perfect as a fashion and beauty accessory.

Fila Kids’ ‘Eloel PangPang Mini Sun Cushion’ contains aloe vera leaf extract, vitamin extracts, and 10 kinds of herbal extracts, which help restore and revitalize skin heated by ultraviolet rays, providing a cooling sensation that lowers the elevated skin temperature. The cushion type is easy to apply, making it convenient for children to apply themselves and carry around. The front of the case features the Fila logo and the brand’s unique character, the Wony Friends family, adding to the enjoyment of application.

Fila Sun Powder and Fila Kids Sun Cushion are available in limited quantities on a first-come, first-served basis starting from the 19th (Fila offline stores have been offering them since the 12th). They are provided with a 3,000 KRW discount when purchasing over 50,000 KRW at the official Fila online mall and nationwide Fila and Fila Kids stores.

A Fila representative said, “As part of our brand refreshment activities, we launched these unique goods that suit the season to continue special communication with our customers,” adding, “We hope everyone has a cool and healthy summer with the summer goods proposed by Fila and Fila Kids during this hot season.”

This content was produced with the assistance of AI translation services.