[Smart Summer Living] Removing Excess Nutrients and Adding Only What’s Lacking

Dong-A Pharmaceutical 'MiniMax Jungle'

[Asia Economy Reporter Cho Hyun-ui] Dong-A Pharmaceutical recently launched a children's health functional food called 'MiniMax Jungle' that embodies social values. MiniMax Jungle reflects Dong-A Pharmaceutical Children's Health Research Center's manufacturing principle of achieving maximum effect with minimal changes, as well as Dong-A Pharmaceutical's social values emphasizing consumer protection and the environment.

Based on the Korean Nutrient Intake Standards and National Health Statistics, nutrients consumed above the recommended intake are excluded, and only essential but deficient nutrients are selected and included. Synthetic flavorings, synthetic colorings, synthetic sweeteners, and other chemical additives are minimized, and world-class quality ingredients are used so parents can safely give it to their children.

The MiniMax Jungle packaging has received eco-friendly green technology certification. It uses recycled pulp containers, making separation and disposal easy.

Dong-A Pharmaceutical is also conducting the 'Subtraction Growth Challenge' linked to creating social value. The Subtraction Growth Challenge was planned to create a childcare environment where children can grow up healthy and happy by reducing overlapping and increasing childcare products, just like MiniMax Jungle, which excludes nutrients consumed above the recommended amount and only includes essential but deficient nutrients.

To participate in the event, take photos of practicing minimal childcare or subtraction childcare by removing or reducing overflowing children's toys, books, supplements, etc., and upload them to your Instagram account with the required hashtags (#MiniMax #SubtractionGrowthMethod #SubtractionChallenge #MINIMAX #DongAPharmaceutical) while tagging the next participant.

This content was produced with the assistance of AI translation services.