Yoonmo Lee, Volvo Korea CEO, "Investing 150 Billion KRW to Expand Service Network by 2023"

[Asia Economy Reporter Suyeon Woo] Volvo Korea, which joined the '10,000-unit club' in the domestic imported car market last year, announced plans to invest 150 billion KRW in expanding its service network by 2023. This is to increase the number of work bays, currently only 160, to over 300 within three years and to enhance customer service convenience by providing the industry's first lifetime parts warranty service.

On the 18th, Yoonmo Lee, CEO of Volvo Korea, launched Volvo Korea's integrated service brand 'Service by Volvo' at a press conference held at the Volvo Bundang Seohyeon showroom and revealed mid- to long-term investment plans for sustainable growth.

CEO Lee emphasized, "We will invest 150 billion KRW to expand the service network by 2023, increasing service centers by 93% and work bays by 95% from the current levels. We will keep up with Volvo's rapidly growing momentum by increasing work bays and maintaining service quality so that customers can receive services within one or two days at the earliest, and no later than five days."

On this day, Volvo Korea announced plans to expand its service network, currently about 27 nationwide, to 52 by 2023, and to increase work bays from around 160 to 312. CEO Lee stated, "Although Volvo showed rapid growth last year by joining the 10,000-unit club, if the expansion of the service network does not support this, it will be like a castle built on sand. We will strive to provide prompt and reliable customer service."

Additionally, starting in June, Volvo Korea will offer the industry's first lifetime parts warranty service. This program allows customers to receive a lifetime warranty regardless of the number of times, as long as they have replaced genuine parts at least once after the existing 5-year/100,000 km warranty period has ended. Furthermore, to promote the spread of eco-friendly powertrains, the warranty period for high-voltage batteries in plug-in hybrid electric vehicle (PHEV) models has been extended to 8 years or 160,000 km.

Moreover, Volvo Korea is the only company in the industry to provide a dedicated technician management service based on the concept of a 'personal car doctor.' Dedicated technicians take full responsibility from booking to consultation, inspection, and customer guidance, and the 'Volvo Twin Service,' which shortens repair time by having two technicians work as a team, has also been introduced.

At the press conference, Kyungran Song, Executive Vice President of Customer Service at Volvo Korea, who also attended, said, "By continuously striving to strengthen customer service, Korea ranked third in customer service satisfaction among the 100 countries where Volvo operates. We hope that the launch of this integrated service brand will be an important milestone in promoting Volvo's differentiated services."

This content was produced with the assistance of AI translation services.