Samsung Electronics Launches First Bespoke Dishwasher... "Expanding Design Appliances"

A Samsung Electronics model is introducing the new 'Bespoke Dishwasher' with differentiated cleaning performance and design innovation at the Suwon Samsung Electronics Digital City Premium House.

[Asia Economy Reporter Dongwoo Lee] Samsung Electronics announced on the 18th that it has launched the 'Bespoke Dishwasher,' which combines enhanced washing performance with design innovation. This is the first time Samsung has introduced Bespoke to dishwashers.

The Samsung Bespoke Dishwasher is a 12-place setting model (targeted at households of 3 to 5 people) and features seven color options for the Bespoke panels to expand consumers' choices for kitchen interior design.

Like the Bespoke refrigerator, the product allows panel replacement separately when moving or remodeling the kitchen, enabling interior customization to match the kitchen atmosphere. The available colors include Glam White, Glam Pink, Glam Beige, Glam Navy, Glam Deep Charcoal, Kota White, and Kota Charcoal.

The product is optimized for Korean eating habits and features Korea’s first 4-level washing blades that create a ‘3D water flow’ to powerfully clean without blind spots. It also offers Korean-style customized options such as ‘Steam Soaking,’ which thoroughly removes burnt rice and sauces. Additionally, it applies a ‘3-level Korean-style shelf system’ that is convenient for storing the concave dishes frequently used in Korean cuisine, optimizing it for Korean dietary lifestyles.

Hygiene is enhanced through sterilizing washing. The direct water supply system provides fresh water for each wash, and the ‘Sterilizing Wash’ option uses high-temperature water at 75 degrees Celsius. When this option is used, it sterilizes 99.999% of harmful bacteria such as E. coli, Salmonella, and Listeria, as well as viruses including Rotavirus, Norovirus, and Hepatitis A.

Photo of Samsung 'Bespoke Dishwasher' product.

The new product adds Internet of Things (IoT) functionality through the SmartThings app. Users can remotely select courses and options to operate the dishwasher and check the washing progress and device status, allowing convenient use from anywhere. Additional courses such as baby bottle sterilization and pot/pan washing can be downloaded.

It also offers features like ‘Washing Recipes,’ which recommend optimal customized courses considering various types and materials of tableware, and a ‘Loading Guide’ that provides efficient dish loading tips. The product is available in both ‘Built-in’ type for installation in sinks or cabinetry and ‘Freestanding’ type for independent installation without space constraints, with a retail price ranging from 1.44 million to 1.49 million KRW.

Consumers who purchase Samsung built-in dishwashers can use the ‘One-Stop Installation Solution.’ When using this solution, a dedicated partner installation team provides customized service from sink remodeling to product installation within 1 to 2 days after purchase. The digital inverter motor comes with a 10-year warranty.

Joojin Jung, Executive Director of Samsung Electronics’ Home Appliance Business Division, said, “Samsung Electronics has focused its capabilities on developing dishwashers tailored to Korean eating habits and has applied Bespoke panels reflecting consumer trends that value design. We have added differentiated design and IoT functions along with powerful and hygienic washing performance.”

This content was produced with the assistance of AI translation services.