Often, Early Heatwave Boosts Sales of Cooling Bedding...

[Asia Economy Reporter Yujin Cho] As an early heatwave with temperatures exceeding 30 degrees recently arrived, sales of cooling fabric products have surged.

Shinsegae International's lifestyle brand Jaju announced that sales of the 'Contact Cooling Series' increased by 182% compared to the same period last year during the two weeks from the 1st to the 14th of this month. This figure is more than double the target sales.

The Contact Cooling Series, first launched by Jaju last year, features cooling fabrics that quickly dissipate heat to lower the skin surface temperature and have excellent breathability.

Only fabrics with a contact cooling index (Q-MAX) of 0.15 or higher, which is generally perceived as cool, were used. The contact cooling index quantifies the heat transferred when the skin touches the fabric; the higher the value, the cooler the sensation.

Cooling pads and layered blankets used on mattresses are especially popular. Compared to the same period last year, pad sales increased by 235%, and layered blanket sales rose by 339%.

As people spend more time at home, sales of loungewear made with contact cooling materials have also surged. The cooling fabric bra camisole, launched for the first time this year, sold over 3,000 units in just two weeks, ranking first in sales among all cooling garments.

Sales of contact cooling fabric dresses, which can be worn comfortably and coolly both indoors and outdoors, also increased by 114% compared to the same period last year.

From the 18th to the 21st, Jaju will hold a special promotion offering a 10% discount on all products in the Contact Cooling Series at Shinsegae International’s official online mall, SI Village.

This content was produced with the assistance of AI translation services.