Sidiz Sponsors 'Museum Chair' at Seoul Nodeulseom Complex Cultural Space

Sidiz's Museum Chair and Trolley.
Photo by Sidiz

[Asia Economy Reporter Kim Jong-hwa] Sidiz, the chair specialist brand of Persis Group, announced on the 18th that it donated Sidiz Museum Chairs to the complex cultural space on Nodeul Island by the Han River in Seoul to revitalize the cultural and arts sector.

Sidiz sponsored 100 Museum Chairs and 6 dedicated trolleys to enhance citizens' rights to enjoy culture and arts, which have been restricted due to COVID-19, and expressed its intention to create an urban cultural space where anyone can comfortably enjoy. This is Sidiz's second Museum Chair sponsorship following the Seoul Museum of Art in May last year.

The Museum Chairs will be used in various programs held at major cultural spaces on Nodeul Island, including ▲ Nodeul Island Art Gallery and the experiential art shop 'Space445' ▲ music curation lounge 'Music Lounge: Ryu' ▲ and the platform-type curated bookstore 'Nodeul Seoga' for book culture producers.

Sidiz's Museum Chair is a foldable chair that is easy to move and store, suitable as a temporary chair for visitors who watch long exhibitions or as seating for various performances and cultural arts programs. Made of birch handles, black aluminum frames, and canvas fabric, the Museum Chair is lightweight for excellent mobility and features an aesthetic design that fits cultural spaces.

A Sidiz official said, "Following last year's Seoul Museum of Art, we are pleased to sponsor Sidiz Museum Chairs to Nodeul Island, which provides a place for communication and offers diverse cultural content to citizens," adding, "Sidiz will continue cultural marketing activities so that it can approach people in a friendly and comfortable way in various everyday spaces beyond office and study environments."

Meanwhile, Sidiz has been continuously conducting cultural marketing activities to enhance brand value and expand consumer contact points. In 2018, it collaborated with the music platform 'Monthly Yoon Jong-shin' to release the song 'Gidaelge' and performed at the 'Melody Forest Camp Music Festival' held at Jarasum in Gapyeong. Additionally, in May last year, through a business agreement with the Seoul Museum of Art and the Seoul Museum of Art Support Association Sema-in, Sidiz sponsored 200 Museum Chairs to the Seoul Museum of Art Seosomun Main Building and the Buk Seoul Museum of Art.

This content was produced with the assistance of AI translation services.