Popularity of 10,000 Won Affordable Wines... Wine Sales Up 31% in First Half of the Year

[Asia Economy Reporter Cha Min-young] As the number of ‘home wine enthusiasts’ who enjoy wine comfortably at home increases, the convenience store wine market is experiencing significant growth. In particular, demand for low-priced wines under 10,000 KRW has noticeably increased.

According to convenience store 7-Eleven on the 18th, total wine sales from January 1 to June 17 this year increased by 30.9% compared to the same period last year. Since the launch of the ‘Wine Reservation Order Service’ on the Seven App in mid-April, the growth rate reached 55.1% year-on-year.

Especially, low-priced wines under 10,000 KRW are playing a leading role in growth. This year, 7-Eleven’s low-priced wine sales growth rate was 60.5%, significantly surpassing the overall wine growth rate of 30.9%. The share of low-priced products in total wine sales also soared from 16.3% three years ago (2017) to 30.5% this year.

7-Eleven analyzed that the background for the growth of low-priced wines is the popularization of wine and the diversification of generations enjoying it, establishing it as a new everyday alcoholic beverage culture.

Accordingly, 7-Eleven has prepared a ‘Pick Your Wine’ event for home wine enthusiasts. From the 19th of this month until the end of next month, 7-Eleven will hold a ‘2 bottles for 10,000 KRW’ promotion on three types: ‘Monteprio 750ml,’ ‘Soliera 750ml,’ and ‘Alpaca Cabernet Merlot 750ml.’ Additionally, four types of Yellow Tail miniature 187ml wines (Cabernet Sauvignon, Merlot, Shiraz, Chardonnay), which are small-sized wines tailored for single-person households, will be sold at 9,900 KRW with a 26.7% discount from the regular price of 13,500 KRW when purchasing three bottles.

7-Eleven expects that, following the expansion of product assortment through the mobile wine reservation order service, this offline planned promotion will further enhance customer satisfaction among convenience store wine buyers.

Nam Geon-woo, CMD of 7-Eleven’s Beverage and Alcohol Team, said, “With the popularization of wine, customer demand to enjoy it affordably in daily life has naturally increased, leading to the golden age of convenience store wine. To meet the needs of customers seeking convenience store wine, we plan to expand the product assortment with various price ranges and volumes, and will continue to carry out discount promotions.”

This content was produced with the assistance of AI translation services.