Busan Bank, Busan Seo-gu, and Others Sign MOU to Establish Medical Tourism Mobile Platform

On the afternoon of the 17th, at the large conference room of Busan Seo-gu Office, Busan Bank signed a business agreement with seven organizations including Busan Seo-gu Office, Busan National University Hospital, Dong-A University Hospital, Kosin University Gospel Hospital, Samyook Busan Hospital, a payment intermediary company, KSNET, and Modumoa to establish a 'Regional Win-Win Mobile Medical Tourism Platform.' After the signing, (from left) Choi Myung-seop, Director of Samyook Busan Hospital; Choi Young-sik, Director of Kosin University Gospel Hospital; Ahn Hee-bae, Director of Dong-A University Hospital; Lee Jung-joo, Director of Busan National University Hospital; Gong Han-su, Seo-gu Office Chief; Bin Dae-in, President of Busan Bank; Oh Pil-hyun, CEO of KSNET; and Kwon Bong-jae, CEO of Modumoa, posed for a commemorative photo. Photo by BNK Busan Bank

[Asia Economy Reporter Kim Min-young] BNK Busan Bank announced on the 17th that it signed a business agreement to establish a ‘Regional Win-Win Mobile Medical Tourism Platform’ with seven organizations including Busan Seo-gu Office, Busan National University Hospital, Dong-A University Hospital, Kosin University Gospel Hospital, Samyook Busan Hospital, payment intermediary company KSNET, and Modumoa at the large conference room of Busan Seo-gu Office.

This agreement was promoted to combine Busan Bank’s financial expertise with Busan Seo-gu’s medical tourism special zone project using blockchain technology to build a virtuous cycle structure that mutually benefits local merchants and to revitalize the medical tourism business.

The ‘Regional Win-Win Mobile Medical Tourism Platform’ promoted by Busan Seo-gu is a smartphone-based mobile platform that directly connects overseas medical tourists with participating medical institutions within Seo-gu. The platform application (app) will be built to allow unlimited numbers of small business establishments such as medical institutions, lodging facilities, tourist attractions, and restaurants to be created and installed like individual apps within the platform app.

Through the agreement, Busan Bank plans to provide cashback received by overseas medical tourists after paying medical expenses through the medical institution app within the platform as digital vouchers that can be used within Seo-gu. In addition, employees of branches near participating medical institutions will directly visit overseas medical tourists and provide financial services such as currency exchange and account opening using tablet banking.

Furthermore, Busan Bank plans to conduct joint research with Busan Seo-gu and other agreement organizations on blockchain local currency projects, human resource exchanges, and discovering innovative medical tourism measures.

Bin Dae-in, President of Busan Bank, said, “We will actively cooperate so that Busan Seo-gu can grow into the nation’s top medical tourism special zone.”

This content was produced with the assistance of AI translation services.