Gochang-gun Focuses on Strengthening the ‘Korean Peninsula’s First Capital Gochang Table’ Brand

[Asia Economy Honam Reporting Headquarters Reporter Kim Jae-gil] Gochang-gun, Jeonbuk is focusing on strengthening the brand of ‘Hanbando Cheotsudo Gochang Bapsang’ to develop representative foods using the region’s excellent agricultural and specialty products.

On the 17th, according to Gochang-gun, a ‘Hanbando Cheotsudo Gochang Bapsang Guide Basic Course’ training was held with the participation of representatives of dining establishments involved in ‘Hanbando Cheotsudo Gochang Bapsang’.

The training, hosted by the professional consulting company Big Farm Company Co., Ltd., featured a high-quality commentary session by CEO Ahn Eun-geumju, the 2nd president of the Korea Food Tourism Association.

Following this, SNS promotion training was conducted by K-FOOD popular YouTuber Researcher Lim Jong-ho, and various food education sessions using sauces were held, directly taught by Kim Hyo-sim, who was selected as the Gochang-gun Soy Sauce Master in 2018.

Last month, through a project briefing session, the county plans to further strengthen the brand of ‘Hanbando Cheotsudo Gochang Bapsang,’ which received a good response last year, by establishing mid- to long-term plans utilizing food culture and historical resources, providing customized advanced capacity-building training for dining establishments, producing promotional materials with differentiated concepts to attract public interest, and promoting both online and offline.

Lee Young-yoon, Director of the Agricultural and Rural Food Division of Gochang-gun, said, “Gochang-gun is known as the best gourmet city due to the abundant and fresh supply of ingredients from clean land and sea,” and added, “We ask for much interest and support for ‘Hanbando Cheotsudo Gochang Bapsang,’ which hides not only great taste but also interesting stories.”

This content was produced with the assistance of AI translation services.