Min&Z, Launches Integrated Test Drive Platform 'Tior'

[Asia Economy Reporter Yoo Hyun-seok] Min&Ji announced on the 17th that it will launch an integrated test drive platform called 'TIOR (TIOR: TRY IT ON THE ROAD)', which allows users to book test drives for various car brands available in the domestic market with just one touch.

A company representative said, "Although mobility platforms have been launched in various fields such as carpooling, taxis, and used car sales, 'TIOR' is the only mobility platform that supports test drive reservations for numerous car brands. Previously, new car buyers had to endure the hassle of individually searching dealerships, checking available test drive vehicles, and scheduling test drives through sales representatives," adding.

'TIOR' not only connects customers who want to purchase vehicles with sellers in real time but also provides detailed vehicle information, test drive schedules, and promotional information. Users can select their desired location and time within the TIOR application to make test drive reservations.

During the current open beta test period, users can experience vehicles from 12 brands including BMW, Ford, LINCOLN, JAGUAR, LAND ROVER, LEXUS, PEUGEOT, TOYOTA, MINI, Jeep, CITRO?N, and DS AUTOMOBILES at over 150 locations nationwide.

TIOR plans to continuously expand its automotive partnerships and extend its test drive services comprehensively to cover all mobility sectors, including not only new car test drives but also used cars, motorcycles, bicycles, campers, and yachts.

To commemorate the launch of the TIOR open beta test, Min&Ji is holding two events. Every day, the user with the highest number of test drives will receive a 1-night, 2-day test drive voucher for a high-performance car (or the model they test drove). Customers who purchase a test-driven vehicle will be entered into a draw to win generous prizes such as Chanel bags, high-spec laptops, wireless earphones, and luxury key rings.

Min&Ji plans to actively listen to various customer feedback during the test period and reflect it in the platform's UX (user experience) to further enhance the service.

Park Chan-jong, Head of the Mobility Business Division, said, "TIOR is a new concept brokerage platform that connects car buyers and sellers through 'test drives,' a service that did not previously exist. Leveraging our strengths in planning and operating various lifestyle-oriented services, we will expand the platform to cover all mobility sectors in the world that can be connected through 'test drives,' not just automobiles."

Meanwhile, during the open beta test period, the service is available on PC and mobile web as well as the Android app. For more detailed information, please visit the official TIOR website.

This content was produced with the assistance of AI translation services.