Orion Officially Enters Beverage Business... Launches 'Dr. You Drink'

[Asia Economy Reporter Choi Saeng-hye] Orion is entering the beverage business following its mineral water product, ‘Orion Jeju Yongamsu’.

On the 17th, Orion announced the launch of ‘Dr. You Drink,’ a product that allows easy protein supplementation simply by drinking it conveniently. After launching Orion Jeju Yongamsu in December last year and expanding into global markets such as China and Vietnam this year, Orion is now making a full-scale entry into the beverage business by introducing Dr. You Drink for the first time. By expanding its category from confectionery to beverages, the company plans to firmly establish a foundation for its second leap as a comprehensive food company.

Dr. You Drink is Orion’s first ‘RTD (Ready-to-Drink)’ product and differs from typical protein-fortified foods by focusing on taste, offering two flavors: chocolate and banana. It features ‘milk protein,’ which has excellent nutritional value, allowing consumers to easily intake 12g of protein?equivalent to two eggs?and 18 types of amino acids. Priced at 2,000 KRW per bottle at convenience stores, it offers good cost-effectiveness and is produced using Korea’s first aseptic filling system line, ensuring safe consumption.

Protein is an essential element for bodily metabolic functions and a main component in muscle building. Adequate protein intake can help with muscle and energy production, as well as the transport and storage of essential nutrients in the body. Recently, with the spread of exercise and self-care trends such as the 52-hour workweek, work-life balance, and home training due to staying at home, the protein food market is also growing. Orion has been leading the protein-containing food market by launching the ‘Dr. You Protein Bar’ with enhanced protein content last year, which surpassed 15 million units in cumulative sales in just one year and two months.

An Orion official stated, “We plan to actively utilize the healthy brand image of Dr. You to further strengthen the Dr. You Drink lineup by enhancing nutritional components such as vitamins. We will actively pioneer the beverage business area so that Orion can make its second leap as a global comprehensive food company beyond confectionery.”

This content was produced with the assistance of AI translation services.