Woori Bank, 'League of Legends Champions Korea' Opening Event
Woori Bank is conducting youth marketing using eSports through its sponsorship of League of Legends. The photo shows the scene from the finals of the '2019 Sumuwori League of Legends Champions Korea Spring' held in April last year.
View original image[Asia Economy Reporter Kim Hyo-jin] Woori Bank announced on the 16th that it will hold various prize events to celebrate the opening of the '2020 Woori Bank League of Legends Champions Korea (hereinafter LCK Summer)'.
Woori Bank signed a sponsorship contract with Riot Games last year and is conducting youth marketing using e-sports. The LCK Summer will be held as a league of 10 professional teams for about three months starting from the 17th, and the winning team will be awarded a prize of 100 million KRW.
Woori Bank will select 50 customers who watch the 'LCK-Woori Bank Special Video' posted on official SNS channels (YouTube, Facebook, Instagram) by the 22nd, and participate in events such as sending messages of support to overcome the novel coronavirus infection (COVID-19) and sharing with friends, and will give away League of Legends figures.
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Also, the first 1,000 customers who issue the LCK Woori Check Card at Woori Bank branches or on the Woori Card website and use it for more than 5,000 KRW will be randomly given one of four popular champion skin sets, including 'Conqueror Varus'.
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