Lotte Homeshopping CEO Iwan Shin Holds Sign Saying 'Overcome COVID-19'
Join the 'Stay Strong' Campaign on the 15th
Lee Wanshin, CEO of Lotte Homeshopping, participated in the "Stay Strong" campaign on the 15th. Photo by Lotte Homeshopping
View original image[Asia Economy Reporter Minyoung Cha] Lotte Homeshopping announced on the 16th that CEO Lee Wanshin participated in the "Stay Strong" campaign on the 15th to support overcoming and early ending of the novel coronavirus disease (COVID-19).
The Stay Strong campaign is a global campaign initiated by the Ministry of Foreign Affairs in March to spread a message of solidarity worldwide for overcoming COVID-19. It features an image of hands clasped in prayer alongside a handwashing logo with the phrase "Stay Strong," conveying the meaning of overcoming COVID-19 through personal hygiene compliance. Participants take photos holding signs with messages to overcome COVID-19, post them on social networking services (SNS), and nominate the next participants.
CEO Lee participated in the campaign after being nominated by Kim Younghoon, Vice President of Korea University Medical Center. Holding a sign inscribed with "Lotte Homeshopping is with you," CEO Lee conveyed a message that Lotte Homeshopping will actively participate in overcoming the COVID-19 crisis. He nominated Member of the National Assembly Yoo Dongsu (Incheon Gyeyang-gap) of the Democratic Party of Korea and Attorney Gil Taegi, CEO of the law firm Kwangjang, as the next participants.
CEO Lee Wanshin said, "I hope COVID-19 will end early through mature civic awareness such as social distancing in daily life and compliance with personal hygiene rules," and added, "Lotte Homeshopping will keep pace with the 'untact consumption' trend, which has become normalized due to COVID-19, providing products and services that meet customer needs and advancing as a media commerce company that integrates media and shopping."
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Meanwhile, Lotte Homeshopping is operating an emergency support program for partner companies and marginalized groups struggling due to the prolonged COVID-19 situation, working together to overcome the crisis. It is conducting disinfection work for about 70 partner companies and supporting them by utilizing financial support policies such as a 200 billion KRW win-win growth fund and 10 billion KRW interest-free loans. Last month, it donated goods worth a total of 300 million KRW to the nonprofit organization Beautiful Store to support vulnerable groups affected by COVID-19. Earlier in March, it delivered "daily necessities kits" to 300 marginalized households in the Yeongdeungpo area, and in April, it provided "learning support packages" to 510 vulnerable children and adolescents.
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