Shinsegae TV Shopping Hosts Brand Super Sale... Up to 72% Discount

[Asia Economy Reporter Seungjin Lee] Shinsegae TV Shopping is collaborating with leading fashion brands to present a special broadcast aimed at supporting the fashion industry, which has been weakened by the novel coronavirus disease (COVID-19).

Shinsegae TV Shopping announced on the 16th that starting from the 17th, it will air the "Let's Go Together 2020! Warehouse Clearance Special" for one week, offering a super discount event where products from 10 fashion brands, primarily sold offline, will be available at up to 72% off.

This event was planned to support new sales channels for fashion companies that have relied mainly on offline distribution channels such as department stores and street shops, in response to the increasing trend of contactless consumption due to COVID-19, and to strengthen win-win cooperation.

The "Let's Go Together 2020! Warehouse Clearance Special" hosted by Shinsegae TV Shopping features 10 brands including Egoist, BCBG, and Tommy Hilfiger. A massive quantity of 109,000 items has been gathered.

On the 17th at 10:30 PM, the "Goodbye Summer Final Special" will be broadcast, showcasing three types of men's linen pants from the casual brand 'NIX' and three types of linen shirts from 'HUM' at prices 72% lower than the regular price for a limited time during the broadcast.

In the fourth week of June, through the "Off-Season Outerwear Super Sale," 'EGOIST's saga fox trimming city down jumper and two premium women's goose down jackets from the department store brand 'BCBG' will be sold. Additionally, sunglasses from Polaroid and Carrera will be introduced to meet summer outdoor activity demands.

Special promotions for customers are also prepared. During the event period, a 5% card billing discount benefit will be offered, and 500 customers will be given Baskin Robbins pint ice cream gifticons through a lottery.

Seongdae Seo, head of the fashion team at Shinsegae TV Shopping, said, "This is a proactive decision to help alleviate the inventory burden of offline brands caused by the prolonged COVID-19 situation and to contribute to overcoming COVID-19."

This content was produced with the assistance of AI translation services.