The Nature Holdings Submits Securities Report... KOSDAQ Listing Begins in Earnest

Leading the Outdoor Market Reorganization Focused on Lifestyle through 'National Geographic Apparel'
Continued Growth with National Geographic Overseas Expansion, Kids Line Development, and NFL Business Expansion after Listing
Demand Forecast on July 8-9, Subscription on July 15-16, Targeting KOSDAQ Listing at the End of July

[Asia Economy Reporter Eunmo Koo] The Nature Holdings, a lifestyle outdoor specialty company, announced on the 12th that it has submitted a securities registration statement to the Financial Services Commission and officially entered the public offering process.

The total number of shares to be offered is 1.2 million, with an expected offering price of 45,000 to 50,000 KRW per share, amounting to a total offering size of approximately 54 billion to 60 billion KRW. After demand forecasting on July 8-9 and subscription on July 15-16, the company will be listed on the KOSDAQ market at the end of July. Korea Investment & Securities is the lead manager.

Founded in 2004, The Nature Holdings operates the National Geographic Apparel brand and plans and distributes global products based on the brand’s unique identity and differentiated commercialization capabilities. Last year, the company achieved record-high sales of 235.3 billion KRW and operating profit of 39.8 billion KRW. In the first quarter of this year, sales reached 49.9 billion KRW and operating profit 8.1 billion KRW, representing increases of 47.0% and 50.0% respectively compared to the same period last year, maintaining solid growth despite the impact of COVID-19.

The company plans to accelerate overseas expansion after listing and become a global fashion group. Its flagship brand, National Geographic, has already entered Hong Kong and Taiwan through local subsidiaries and partners. Notably, in Hong Kong, the first store opened in August last year ranked third in sales on the shopping mall’s entry floor within just one month. Based on the success in Hong Kong, the company plans to expand into overseas markets such as India, China, Japan, and the United States.

Additionally, The Nature Holdings aims to diversify growth engines by fostering the National Geographic Kids line and the new brand NFL. While existing brands such as MLB and Discovery have achieved remarkable results in the children’s apparel market, the company plans to continuously expand kids specialty stores to develop into a family brand. Furthermore, inspired by the American football league, the street sports brand NFL will be nurtured into a mega brand like National Geographic to solidify the mid- to long-term growth foundation.

Park Young-jun, CEO of The Nature Holdings, stated, “After listing, we will enhance profitability by strengthening online channels centered on our own mall, and based on our proven capabilities in successfully developing domestic brand licensing businesses, we will expand our presence in the global market and leap forward as a leading lifestyle outdoor company.”

This content was produced with the assistance of AI translation services.