Cafe24 and GS Retail Support Growth of Online Beauty Brands
[Asia Economy Reporter Minyoung Cha] Cafe24 and GS Retail's health and beauty (H&B) store 'Lalavla' have joined forces to support the growth of online beauty brands.
E-commerce platform Cafe24 announced on the 15th that it has signed a memorandum of understanding (MOU) with GS Retail's 'Lalavla' regarding 'support and activation of online beauty brands.'
Lalavla is an H&B store with about 140 offline stores nationwide and also operates an online shopping mall.
Through the agreement, the two companies will support beauty brands built on the Cafe24 platform by ▲listing them on Lalavla's online mall and nationwide offline stores ▲promoting marketing using GS Retail's social networks (SNS) ▲planning new product launch exhibitions, events, and promotions. Additionally, Cafe24 plans to actively cooperate so that various online beauty brands can enter Lalavla's online and offline sales channels.
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Jaeseok Lee, CEO of Cafe24, said, “Expanding various sales channels suitable for the characteristics of the products sold is an important factor for the growth of online shopping malls,” and added, “We will continue to provide service support to help online businesses grow.”
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