Samsung Smartphone Average Price in Q1 Hits Highest in 6 Years

[Asia Economy Reporter Joselgina] Samsung Electronics' smartphone average selling price (ASP) in the first quarter recorded the highest level in about 6 years.

According to market research firm Strategy Analytics (SA) on the 14th, Samsung Electronics' smartphone ASP in the first quarter was $292, up 8.5% from $269 in the same period last year and up 20.7% from $242 in the previous quarter. This is the highest level since the second quarter of 2014, when it was $297.

Samsung Electronics' smartphone ASP had remained around $243 in 2017, $251 in 2018, and $247 in 2019 as competition intensified with Chinese smartphone manufacturers such as Huawei, Xiaomi, Oppo, and Vivo, who emphasized price competitiveness.

The reason the first quarter ASP recorded the highest level in 6 years is attributed to the S20 series and Z Flip unveiled at the Galaxy Unpacked event in February this year. In particular, the Galaxy Z Flip, the second foldable phone, was released at around 1.65 million won, about 700,000 won lower than the previous Galaxy Fold, gaining popularity. It is also reported that the sales proportion of the top model in the S20 series, the S20 Ultra, was relatively high.

Samsung Electronics' share of global smartphone market revenue also increased to 22.1% in the first quarter, up from 21.7% in the same period last year. Apple ranks first (37.5%), and Huawei is third (13.4%).

However, due to the impact of the novel coronavirus disease (COVID-19), global smartphone market revenue in the first quarter shrank by 13.6% compared to the same period last year, totaling $76.932 billion. Sales volume was also recorded at 274.8 million units, down 16.8%.

This content was produced with the assistance of AI translation services.