LG Electronics Participates in Seoul International Liquor Expo... "Enjoy Craft Beer"

World's First Capsule-Type Craft Beer Maker 'Homebrew'
Optimal Beer Flavor Achieved Through Temperature, Pressure, and Time Control

LG Electronics is participating in the '2020 Seoul International Alcoholic Beverage Expo' held from the 12th to the 14th, showcasing premium craft beer made with 'LG HomeBrew'.

[Asia Economy Reporter Dongwoo Lee] LG Electronics announced on the 14th that it is showcasing premium craft beer made with ‘LG HomeBrew’ at the ‘2020 Seoul International Alcoholic Beverage Expo.’

The 2020 Seoul International Alcoholic Beverage Expo is being held at COEX, Seoul, from the 12th of this month until today. Now in its 18th year, the expo is the only specialized alcoholic beverage exhibition in Korea, introducing domestic and international alcoholic beverages such as wine, beer, traditional liquor, and sake, as well as related foods and accessories.

At this expo, LG Electronics is conducting tasting events so that many visitors can directly sample premium craft beer freshly brewed from HomeBrew.

LG HomeBrew is the world’s first capsule-type craft beer maker that allows anyone to easily create their own beer. By simply inserting a capsule-type beer ingredient package and water into HomeBrew and operating a dial, the complex and difficult beer-making processes from fermentation to maturation and storage are automatically carried out.

It features a micro-brewing method that senses and controls temperature, pressure, and time in real-time to achieve the optimal taste suited to each type of beer. Customers can monitor the entire beer-making process in real-time using the display on the front of the product and the LG ThinQ app via Wi-Fi.

LG HomeBrew allows users to brew five popular types of beer according to their preference: Pale Ale, India Pale Ale, Stout, Wheat Beer, and Pilsner.

The product also ensures thorough hygiene management, which is a crucial factor in beer making. The hot water sterilization cleaning system cleans and sterilizes the interior of the device before, during, and after beer production. Additionally, if users subscribe to the Care Solution service, a Care Solution manager visits every six months to meticulously maintain the product by cleaning inside and out and replacing filters.

Yoon Kyung-seok, Vice President and Head of the Kitchen Appliance Division at LG Electronics H&A Business Division, said, “We will carry out various marketing activities so that more customers can directly taste and choose the delicious premium craft beer brewed from LG HomeBrew.”

This content was produced with the assistance of AI translation services.