Macromill Embrain "Growth of Integrated Panel Big Data Analysis Platform Triggered by Listing"

[Asia Economy Reporter Hyungsoo Park] "We plan to combine our core businesses of online research and panel big data to provide various services such as consumer behavior analysis. Taking this opportunity to be listed on the KOSDAQ market, we will leap forward as an integrated big data analysis platform company."

On the 12th, Choi Insu, CEO of Macromill Embrain, held an IPO press conference in Yeouido, Seoul, stating, "The 'survey panel' infrastructure, which has been steadily recruited since the company's founding, is an entry barrier that other companies cannot imitate."

Founded in 1998, Macromill Embrain is a research-specialized company with the largest proprietary survey panel in Korea. It provides survey responses and analysis results commissioned by over 900 clients annually, including corporations, government and public institutions, and schools. Based on its self-developed automation system, the largest domestic survey panel infrastructure, and the sales-specialized RC headquarters, it offers solutions suitable for conducting online surveys.

Due to the impact of the novel coronavirus infection (COVID-19), the spread of the non-face-to-face (untact) culture has rapidly replaced the demand for offline research with online research. While the existing core business sectors are growing steadily, the new business of the integrated panel big data analysis platform is expected to grow rapidly.

The big data business is one of the sectors expected to grow due to regulatory easing such as the government's amendment of the Data 3 Act and the data voucher support project. CEO Choi said, "In a favorable environment, the panel big data business expects various revenue models such as data sales and market share data sales."

He added, "We have already secured 100,000 big data panel members for the panel big data business," and explained, "We will gradually increase this to 300,000." Furthermore, he emphasized, "Through the listing, we will strengthen the growth engine of panel big data and enhance Macromill Embrain's brand value. From next year, panel big data sales will increase significantly."

Macromill Embrain, a company with a fiscal year ending in June, recorded cumulative sales of 32.6 billion KRW and operating profit of 5.3 billion KRW up to the third quarter (July 2019 to March 2020). It is offering a total of 1.4 million shares with a price range of 5,200 to 6,400 KRW per share. From the 15th to the 16th, demand forecasting will be conducted targeting institutional investors, and the offering price will be finalized. Subscription for general investors will be accepted from the 18th to the 19th. The proceeds will be used for additional panel acquisition and technology development to promote new businesses. The scheduled listing date is the 1st of next month. The lead underwriter is NH Investment & Securities.

This content was produced with the assistance of AI translation services.