Dongmyeong University, the 20-Year-Old 'Choncheol Advertisement' Public Service Advertisement Contest

Busan City Viewer Media Center and Department of Advertising and Public Relations Jointly Hold Contest

The grand prize-winning work at the 2nd Public Service Advertisement Contest jointly held by Busan Viewer Media Center and Dongmyung University.

[Asia Economy Yeongnam Reporting Headquarters Reporter Kim Yong-woo] #1. At the moment of a ‘clink’, you can disappear with a ‘clink’. (Drunk driving category)

#2. The camera you are filming with can be pointed at you. (Hidden camera category)

These are public service advertisement slogans filled with the sharp wit of college students in their 20s.

On June 8, Dongmyeong University’s Department of Advertising and Public Relations and the Busan Viewer Media Center jointly held the 2nd Public Service Advertisement Contest under the slogan ‘The Cam of Twenty, The Cry of Twenty’, where brilliant ideas poured out.

The contest was conducted as part of the major course ‘Media Literacy and Writing’ (1st year major, 3 credits, Professor Lee Jeong-gi), jointly operated by the two institutions for the second year.

The grand prize went to the team ‘Drive Carefully Jo’ (1st year students Jeong Eun-seo, Jeong Ji-ye, Jo Hyun-sung, Ha Yoo-jung), who expressed the issue of drunk driving from an original perspective.

The excellence award was won by ‘Don’t Watch Porn Jo’ (Go Mi-ju, Koo Hyun-ho, Kim Do-hyun, Kim Do-hyung, Kim Dong-hyun), who delivered a message to eradicate hidden cameras.

The special award was claimed by ‘Blood Donation Jo’ (Kim Ji-soo, Kim Ha-na, Kim Hyo-jin, Noh Seong-ung, Park Jae-hyun), emphasizing the importance of blood donation during the COVID-19 virus situation. They were awarded the Busan Viewer Media Center Director’s Award.

‘Save Jo’ (Park Ji-won, Park Chae-yeon, Park Hye-jin, Baek Jin-woo, Seo Kang-hee) received an excellence award for a suicide prevention public service advertisement, and ‘Stop Using Your Phone Jo’ (Kim Su-hyun, Kim Su-hyun, Kim Ye-ji, Kim Ye-jin, Kim Jeong-yoon) received an excellence award for a smartphone addiction eradication public service advertisement. They were awarded the Dongmyeong University Department of Advertising and Public Relations Chairperson’s Award.

Teams from the Department of Advertising and Public Relations at Dongmyung University participating in the Public Interest Advertisement Contest.

Wang Hyun-ho, team leader at the Busan Viewer Media Center, said, “Despite most classes being conducted online due to the impact of the COVID-19 virus and the public service advertisement production period being only four weeks, practical and creative public service advertisements were produced,” and evaluated, “It was surprising that the capabilities of the enrolled students are improving every year.”

The 46 students enrolled in this course were divided into nine teams and prepared for the public service advertisement contest over five weeks. They selected topics to solve various social issues they felt during the course from the perspective of advertising and public relations students, and proceeded with writing advertising proposals and producing print advertisements.

The Department of Advertising and Public Relations at Dongmyeong University is gaining attention as an innovative specialized education department by signing MOUs with the Busan Viewer Media Center, Geumsaem Village Library, RTBP Alliance, Social Capital Research Institute, and conducting joint class projects.

This content was produced with the assistance of AI translation services.