Boseong Green Tea Wins '2020 Korea Master & Premium Brand Award'... Achieves 6 Consecutive Years of Victory

[Asia Economy Honam Reporting Headquarters Reporter Park Yong-chul] Boseong Green Tea has won the '2020 Korea Prestigious Brand & Premium Award' in the regional brand category for six consecutive years.

At the awards ceremony held on the 10th at the Sejong Hotel in Seoul, hosted by the Korea Consumer Association, Boseong Green Tea was recognized for its significant contribution to the development of the regional economy as a representative local specialty product of Korea.

The Korea Prestigious Brand & Premium Award is selected through expert management performance evaluations and consumer brand awareness surveys.

Boseong Green Tea was registered as the first geographical indication in the agricultural and livestock products sector in 2002, acknowledging its historical significance and superior quality. Additionally, to produce safe food trusted by consumers, it has obtained international organic certifications from the United States (USDA), Europe (EU), and Japan (JAS) for 11 consecutive years since 2009, establishing itself as a premium brand representing Korea through strict quality control.

Boseong, known as the capital of green tea, was designated as the 11th National Important Agricultural Heritage in 2018 for its 'Boseong Traditional Tea Agricultural System' and is currently promoting registration as a Global Agricultural Heritage to further publicize Boseong tea.

In particular, marking the 10th anniversary of the Boseong World Tea Expo in 2022, efforts are being accelerated to prepare the 'Boseong World Tea Expo' so that Korea's tea industry and tea culture can expand globally.

County Governor Kim Cheol-woo stated, “We will strive even harder in organic cultivation and thorough quality management so that premium Boseong Green Tea can establish itself as a prestigious brand representing not only Korea but the world. With an annual export target of 3 billion KRW, we will enhance our competitiveness in overseas markets so that Boseong tea can be found worldwide, not only on Amazon but also in large premium markets.”

This content was produced with the assistance of AI translation services.