Meet Influencer Lifestyle on 'Naver TV'
[Asia Economy Reporter Jin-gyu Lee] Lifestyle videos of famous celebrities and influencers can now be found on 'Naver TV'.
Naver announced on the 12th that it has created a new category called 'Style TV' on its video platform Naver TV, gathering lifestyle videos of celebrities in fashion, beauty, food, living, and more.
Style TV will start with famous celebrities such as singer Rain, Chae Jeong-an, Ki Eun-se, Byun Jung-soo, and influencers like Director Pie and Yeopjib Eonni Choi Sil-jang, and plans to open channels for various celebrities every month.
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Style TV is also linked with Naver Shopping so that viewers can check content and proceed to purchase products. Live shopping centered on creators active on Style TV will gradually expand. A Naver official stated, "We expect the business models of content creators to be revitalized."
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