Hyundai Department Store Kintex Branch Hosts 'New Designer Trend Fair'

[Asia Economy Reporter Seungjin Lee] Hyundai Department Store Kintex branch will hold the 'Emerging Designer Trend Fair' at the B1 floor event hall until the 14th.

This event was planned by Hyundai Department Store in collaboration with the Seoul Design Foundation to promote domestic emerging designers' brands and support their sales channels. The Seoul Design Foundation, an institution established by the Seoul Metropolitan Government to develop the design industry, operates the Seoul Fashion Creation Studio to nurture fashion talents with creative sensibilities.

The event features seven brands affiliated with the Seoul Fashion Creation Studio, including Country Founder, Esofi, and Not Knowing. These brands will showcase this season's products at up to 30% discounted prices, and past season items will be offered at prices up to 70% lower than their original retail prices. Well-known offline select shops such as Eollo, Ampist, and Allans will also participate in this event.

Additionally, about ten men's casual character brands including Bon, Zic, and And Z will present their new products this year at prices reduced by up to 30% from the original retail prices. During the event period, Hyundai Department Store will give a 10,000 KRW Hyundai Department Store gift certificate to customers who purchase over 200,000 KRW using a Hyundai Department Store card.

A Hyundai Department Store official said, "This event was organized to introduce emerging designer brands to customers and support their sales channels," adding, "We plan to present a variety of products that have not been showcased in traditional department stores to our customers."

This content was produced with the assistance of AI translation services.