Doosan Infracore Hosts 'Construction Machinery YouTube Video Contest' with Total Prize of 7 Million Won
[Asia Economy Reporter Ki-min Lee] Doosan Infracore announced on the 10th that it will hold a 'YouTube Video Contest' open to the general public in Korea.
The contest covers the unique features and usage know-how of Doosan construction machinery such as excavators and wheel loaders, as well as related episodes, promotional ideas, and free topics.
Participants can upload their entry videos to their personal YouTube accounts and then submit an online application form through the Doosan Infracore Construction Machinery website and YouTube channel. If they do not have a YouTube account, they can also submit their entry videos directly via email. The submission period is until August 16.
Doosan Infracore plans to select a total of 10 entries and award a total prize money of 7 million KRW, including 3 million KRW for the grand prize and 1 million KRW for the excellence award.
Doosan Infracore has also strengthened communication through video-related social network systems (SNS) overseas. In China, it is expanding product promotion and customer support activities through live broadcast content using SNS platforms such as TikTok (Douyin) and Kuaishou. In Europe, North America, and emerging markets, it operates regional SNS channels, posting various video content related to construction machinery to broaden communication touchpoints not only with customers but also with the general public. Notably, last year, a video uploaded by Doosan Infracore's European branch on its Facebook account titled ‘Rescuing a Deer with an Excavator’ recorded about 10 million views and 120,000 likes, gaining great popularity among the general public.
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A Doosan Infracore official said, “Each global branch operates SNS channels and enhances the awareness of Doosan construction machinery and its brand through diverse video content,” adding, “We hope this contest will serve as an opportunity to widely expand recognition of Doosan construction machinery and its brand.”
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