Lotte Department Store Gwangju Branch, Jeonnam Traditional Brewery Makgeolli Sales Event

[Asia Economy Honam Reporting Headquarters Reporter Shin Dong-ho] Lotte Department Store Gwangju Branch (Manager Na Yeon) announced on the 10th that it will hold an event selling traditional local breweries' Makgeolli from Jeonnam Province from the 12th to the 18th to expand the sales channels of Jeonnam Makgeolli.

This event was planned to promote and boost sales of excellent local specialties, showcasing selected outstanding Makgeolli from the southern region, known for its unique taste and aroma, to customers.

To this end, Lotte Department Store's food buyers personally visited breweries in the Jeonnam area. In April, Jeong Yoon-sung, head of Lotte Department Store's Honam Chungcheong region, along with the responsible buyer, visited a brewery in Haenam to check the characteristics and marketability of Makgeolli on-site and listened to the difficulties faced by local producers due to the COVID-19 impact before deciding to proceed with the event.

Lotte Department Store plans to use this opportunity not only to expand the sales channels of local specialties, which have suffered from consumption stagnation due to COVID-19, but also to actively promote traditional Makgeolli, once considered a drink for older men, to younger generations.

The event will feature breweries such as Haenam Haechang Brewery with a 90-year tradition and Gangjin Byeong Yeong Brewery with a 60-year tradition.

Representatively, Haenam's Haechang Makgeolli is a leading example of additive-free Makgeolli, made without anything other than rice and nuruk. Unlike urban Makgeolli, it is not sweet and does not contain any artificial techniques, preserving the original taste and aroma of the ingredients.

Gangjin's Manwol Makgeolli is crafted by master brewer Kim Gyeon-sik, Korea’s Food Artisan No. 61. It was the first Makgeolli in Korea to receive organic processed food certification, and is praised for its smooth swallowing and clean taste.

Haenam Haechang Makgeolli is sold at 9% alcohol content, 900ml for 9,000 KRW, and 12% alcohol content, 900ml for 14,000 KRW, while Gangjin Manwol Makgeolli is offered at 12% alcohol content, 750ml for 3,800 KRW.

Additionally, fermented skate (hongeo), which pairs perfectly with Makgeolli, will be sold at the same venue.

Domestic fermented skate assorted sashimi is priced at 8,000 KRW (100g), and fermented skate salad at 7,000 KRW (150g). From the 12th to the 14th, a daily skate dissection show will be held at 2 PM, providing various attractions.

Jeong Yoon-sung, head of Lotte Department Store’s Honam Chungcheong region, said, “Jeonnam, with its vast farmland, abundant grains, and good water quality, has long had many breweries known for their excellent taste,” adding, “We will continue to actively promote the excellence of Namdo Makgeolli produced in this region.”

This content was produced with the assistance of AI translation services.