Casamia Expands Sales Channels for 'Patricia Urquiola' Collaboration Collection

A sofa from the 'Designers Collection by Patricia Urquiola' displayed inside Casamia Busan Shinsegae Centum City Mall.
[Photo by Casamia]

[Asia Economy Reporter Kim Jong-hwa] Shinsegae's living & lifestyle brand Casamia has strengthened its premium market strategy by expanding the sales stores of the new 'Designers Collection' launched earlier this year.

In March, Casamia launched the high-end design furniture collection 'Designers Collection by Patricia Urquiola' in response to the increasingly premium domestic living market trends and consumers' desire for unique individuality.

Patricia, considered one of the most influential designers in the global design market, has proven her distinctive presence through projects with renowned international furniture and premium brands such as Moroso, Alessi, and Kartell, leading design trends worldwide.

This collection, co-created by Patricia and Casamia, consists of 31 living products combining beauty and practicality, completing everyday spaces into art-like environments through experimental material and color mix-and-match and perfect silhouettes.

As the first collaboration between an Asian furniture brand and Patricia Urquiola, the collection attracted significant attention even before its launch. Despite being the most expensive among Casamia's premium lines, it received a great response, recording sales and quantities sold three times higher in April than in its first month of release.

Accordingly, Casamia decided to expand the sales locations from the existing single store at Shinsegae Gangnam to a total of four stores so that more customers can experience the Designers Collection firsthand. Following the second nationwide opening at Shinsegae Centum City Mall in Busan earlier this month, the collection will also be showcased at the flagship Apgujeong store and the newly opening store at the 'Gana Art Center' in Pyeongchang-dong, Seoul, later this month.

Yoo Hyung-ho, head of Casamia's sales strategy team, said, "Driven by continuous customer requests to expand Designers Collection stores, we have aggressively pursued sales channel expansion this year," adding, "We will prioritize high-consumption areas such as Apgujeong and Busan Centum City and continue to expand premium collection stores to other major commercial districts including Yeongdeungpo."

This content was produced with the assistance of AI translation services.